All through the website there are images of people of all different backgrounds having a good time drinking their Coca-Cola beverage of choice. The images through Coca-Cola campaigns are "we're having a good time and we're drinking Coke!"One of the most recent campaigns, "The Coke Side of Life" features vibrant primary colors. It's hard not to smile and feel good about an abstract bouquet of flowers sprouting from a Coca-Cola bottle.
Image from Coca-Cola's advertising site
Think of the Super Bowl ad. One of the most talked about ads was Coke's take on the violent and very popular Grand Theft Auto video game. Only, in this ad, the main cartoon character walks down the street drinking a Coke and doing good deeds wherever he goes. The message was clear: drink Coke, feel good and make others feel good too. A stark contrast to the messages and images presented in the video game.
"You give a little love and it all comes back to you. You're gonna be remembered for the things that you say and do." goes the background music. Certainly keeps in line with the company's message of doing good throughout the world.
The "brand" of community and doing something good for your community continues from the "I'd like to buy the world a Coke" commercial from 1971.
2 comments:
I remember this ad! It was so popular, they even began to play it on the radio as a song, not an ad. Sadly, it has been withdrawn from Youtube.
doh! Thanks for that catch, Serena! I'll have to update.
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